Zen of Fundraising
Ken Burnett. Jossey-Bass Inc.
Published 2006. £18.99+postage and packing.
Softback, 176 pages. ISBN 0-7879-8304-4.
If all that has ever been said and written
about the art and science of fundraising could be distilled
down to just what really matters – what fundraisers
everywhere need to know – there would be only a small
number of true gems deserving of the description, ‘nuggets
Ken Burnett, author of the classic Relationship
Fundraising, has identified and defined 89 such nuggets
for his new book The Zen of Fundraising, a fun read,
one-of-a-kind look into what makes donors tick and –
more importantly – what makes them give.
Nearly three decades as a leading international fundraiser
have taught Ken what donors want and how fundraisers can best
deliver it. To achieve their true potential fundraisers now
have to really understand their donors and their causes, to
communicate more effectively, to engage, involve and inspire
their donors more consistently, to be extraordinarily good
to do business with, to play smart and keep themselves and
their colleagues motivated as they do it. In short, fundraisers
have to ensure their thinking is right so they can get all
their important messages spot on, appreciated, remembered
and acted upon. This book will show fundraisers how to do
all that and enjoy their work too, while they make the world
a better place.
The Zen of Fundraising will entertain and surprise
you but more importantly, it will help you to sort out what’s
important and what matters, what you really need to know from
what’s merely interesting and worth knowing.
See also from this author Relationship Fundraising, Friends for Life, Tiny Essentials of an Effective Volunteer Board and Storytelling can change the world.
‘This book is wicked. I brought it because I started to work for a charity and I wanted to be fab at my job. It's simple and logical and easy to follow. A lot of it is common sense that we appear to have forgotton. Buy this book and make your fundraising more effective!!!’
J. Matthews , on Amazon
See here what About.com has to say about The Zen of Fundraising.