Relationship Fundraising in Practice
Ken Burnett. The White Lion Press Limited.
£15.00+free postage and packing (specially reduced price)
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Amid the widespread acclaim that greeted the 1992 publication
of Ken Burnett’s Relationship Fundraising was
one persistent qualified comment – does it work?
This sequel provides the answer through 16 detailed and informative
case histories and seven chapters of new and additional explanation
and illustration. It is packed with usable and practical advice
and examples that will enable anyone concerned with donor
development to put relationship fundraising into practice
In Friends for Life fundraisers from Canada, the
USA, and United Kingdom tell their own stories of how they
are putting relationship fundraising into practice. Will it
help raise more money? Their voices add to a groundswell of
evidence that says it will.
See also from this author Relationship Fundraising, The Zen of Fundraising, Tiny Essentials of an Effective Volunteer Board and Storytelling can change the world.
‘If like me and thousands of fundraisers around the world you thought Relationship Fundraising heralded a greater understanding of what fundraising is all about, be prepared. Unlike most sequels, Friends for Life is better.’
Stephen Lee, former director,
The Institute of Fundraising, UK.