Friends for Life
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Relationship Fundraising in Practice


Ken Burnett. The White Lion Press Limited. Published 1996. £21.00+postage and packing. Hardback, 599pp. ISBN 0-9518971-2-8

Amid the widespread acclaim that greeted the 1992 publication of Ken Burnett’s Relationship Fundraising was one persistent qualified comment – does it work?

This sequel provides the answer through 16 detailed and informative case histories and seven chapters of new and additional explanation and illustration. It is packed with usable and practical advice and examples that will enable anyone concerned with donor development to put relationship fundraising into practice effectively.

In Friends for Life fundraisers from Canada, the USA, and United Kingdom tell their own stories of how they are putting relationship fundraising into practice. Will it help raise more money? Their voices add to a groundswell of evidence that says it will.