the experts say about The Zen of Fundraising
‘Ken Burnett knows what donors want and
how fundraisers can provide it. The Zen of Fundraising
illustrates simple yet hard-earned lessons through which fundraisers
can engage their donors as real partners, raising more money
than ever. But to succeed, fundraisers need to aspire to greater
levels of communication and donor engagement. This book shows
Chuck Longfield, founder and CEO, Target
Software Inc, USA.
‘The refreshingly brief principles provide
inspiration and learning to anyone striving for exceptional
Nicci Dent, director of fundraising,
Médecins sans Frontières/Doctors without Borders,
‘A gentle blend of humour, personal experiences
and practical examples (but underpinned by pure steel); this
book makes the most compelling case yet for thinking seriously
about donor relationships.’
Adrian Sargeant, professor of nonproft
marketing and fundraising, Bristol Business School, UK and
adjunct professor of philanthropy, Indiana University Center
on Philanthropy, USA.
See what About.com has to say about The Zen of Fundraising.