The essence of
in 52 exhibits and 199 web links
Ken Burnett. The White Lion Press Limited.
Published 2021. £39.50 (US$38.00) including postage and packing.
To order, email firstname.lastname@example.org for details.
Softback, 228 x 153mm.
203 pages. ISBN: 978-0-9553993-6-7
What do you mean, campaigning fundraising?
Fundraising above all is about the change charities and their supporters want to see in this world. So, in referring to this activity merely as fundraising we made a basic big mistake, a mistake we’ve paid dearly for and are still paying for, so should rectify once and for all... People don’t give for things to remain as they are – they give to see change, always. So campaigning fundraising it has to be.
‘This book does not deserve a place on your shelf. It deserves to be open on your desk in a place of practical use, as a campaigning fundraiser who wants to do and be better: dog-eared, marked-up, pages flagged for future world-changing projects. The links and exhibits contained here transformed the way I do my work as a fundraising copywriter (and continue to do so). May they likewise transform the work you do to make this world a better place by giving your donors the chance to be the generous, compassionate, caring people they are – as deeply committed as you are to making this world a better place for us all. Use this book daily. I know I will’.
Lisa Sargent, campaigning fundraising copywriter, USA.
‘I love this book, I love its spirit and I think the fundraising sector will love it too. Campaigning Fundraising captures the work of fundraisers eloquently and accurately. The book and its objects will be very encouraging for those looking to join the sector, equipping them to take a donor-centred approach and tell their supporters the right stories in the right way at the right time.’
Ryan Burdock, associate director - fundraising,
Prospectus, London, UK.
See also Relationship Fundraising, Tiny Essentials of an Effective Volunteer Board, The Zen of Fundraising, The Field by the River and Storytelling can change the world.
‘Thirty years ago, Ken Burnett rescued donors by putting them in the centre. In this new book, Ken rescues fundraisers by showing them they are campaigners. They don’t raise funds. They work with donors yearning to make their world more just, more educated, more healthy, greener. Precious donors who, guided by campaigning fundraisers, want to be inspired, angered, impassioned and given a chance to be heroes. This book, filled with powerful examples accompanied by Ken’s sharp wit and profound insights, is a treasure.’
David Love, author and leading environmental
campaigning fundraiser, Canada.
Reviews of The essence of Campaigning Fundraising
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