Essentials of Fundraising
Neil Sloggie CFRE. The White
Lion Press Limited.
Published 2002. £9.95+postage and packing
(for discounts on bulk orders please see order form).
Softback, 57 pages. ISBN 0-9518971-5-2.
Whatever their qualities, books on fundraising
are rarely noted for being brief or particularly riveting.
book changes all that.
What has been described as a ‘gem
of a book’
can be read and its lessons digested in an hour at most. Fundraisers
and others involved in the world of not-for-profits will consider
it a very well-spent hour indeed. Just 57 pages, but each
has one or more crucial lessons to impart.
Tiny Essentials of Fundraising tells the story of
Kate, a recruit to the fundraising profession with an inquisitive
nature and a burning desire to succeed. Tiny Essentials follows Kate as she visits three different fundraising organisations
in a quest to find out what’s
really important in her chosen new career.
Tiny Essentials of Fundraising is delightfully free
of padding, waffle and over-blown theories. The book so lives
up to its title that there’s
just no room for anything other than the essence of what really
matters in fundraising, and how to order your priorities.
In his short preface the author explains that there are a
few fundamental strengths that most successful fundraising
programmes have in common. Also, there are some errors that
fundraisers all routinely make, no matter how long they’ve
been in the business. In a friendly way, Neil Sloggie’s
book illustrates the principles underlying a good fundraising
programme and highlights some of the most frequently made
For the price of a single dish at your favourite
Indian restaurant or a bottle of not very impressive wine,
this book will refresh your appetite for fundraising.
For those new to fundraising Tiny Essentials of Fundraising will give an informative, entertaining and inspirational introduction
to their new career. More seasoned fundraisers will find it
equally inspiring, provided they’re
not afraid to admit they might enjoy and benefit from revisiting
the essentials. Or if you are someone who would just welcome
feeling good about fundraising, then this book is for you,