the experts say about Tiny Essentials of Fundraising
‘Wisdom per word this has to be the
greatest value read in fundraising. The second thing I am
going to do is get a copy to all Greenpeace fundraisers worldwide.
The first is to get it to all the programme staff.’
Chris Williams, fundraising director,
Greenpeace, The Netherlands.
‘Its a smart idea, well-executed –
how fabulous to have a bite-sized book that sums up what makes
for successful fundraising in such an accessible way to both
native and non-native English speakers.
‘Great stuff. Thanks Neil for what must be the shortest,
simplest and yet very salient contribution to the world’s
literature on fundraising.’
Julie Weston, fundraiser, UNHCR,
‘This gem of a book is both simple and
smart. Every fundraiser should read it at least once each
Harvey McKinnon, president, Harvey
McKinnon Associates, author of Hidden
‘A simple and truthful reminder of what’s
at the heart of effective fundraising. How I wish someone
had given me this book when I was starting out…’
Jan Chisholm, fundraising manager,