Essentials of Major Gift Fundraising
Neil Sloggie CFRE. The White Lion Press Limited.
Published 2005. £9.95+postage and packing
(see special offer, below and for discounts on bulk orders
please see order form).
Softback, 61 pages. ISBN 0-9518971-7-9.
Few fundraising specialisms hold more promise
than the development of potential major donors. Equally, few
areas of fundraising have hitherto been so neglected. In this
natural successor to his first book, the highly acclaimed Tiny Essentials of Fundraising, Neil Sloggie explains
and illustrates the tiny essentials of an extremely important
area of fundraising.
This time he tells the story of Daniel, chief fundraiser at
the Clean Green Fund for the Environment, who had never thought
of asking any donor individually for money, nor of asking
for more than a three-figure sum. Through Daniel’s experiences,
Neil shares his extensive knowledge with other fundraisers.
He describes all the stages of a major gift programme from
the initial research – and how to go about it –
through to donor cultivation and solicitation. He even describes
the pitfalls you could face when you achieve success.
This little book contains in their purest, most distilled
form the priceless secrets of a vast fundraising opportunity.
Like the other ‘Tinys’, it can be read inside
an hour, leaving you free to put its lessons into practice
immediately you put it down.
‘It is a refreshing change to buy a book which deals
expertly with the subject, keeps the text succinct and
to the point and has something useful on EVERY page.
...This was the most riveting work related book
I have read for years.'
C. Mrash, on Amazon