Essentials of Monthly Committed Giving
Harvey McKinnon, The White Lion Press Limited.
Published 2006. £9.95+postage and packing
(for discounts on bulk orders please see order form).
Softback, 70 pages. ISBN 10: 0-9553993-0-0, 13: 978-0-9553993-0-5
This Tiny book explains all you really need
to know to justify, start, manage and benefit from monthly
committed giving in your organisation. Monthly giving is perfect
for fundraisers because donors love it. They find it easy,
convenient and affordable. They can do lots of good just by
giving a small amount regularly that they will scarcely miss.
A good monthly giving proposition will attract donors and
keep them giving month after month for many years to come.
Which explains why monthly giving is now viewed
as the best, most cost-effective way of binding donors to
a cause. The secrets of monthly committed giving are not rocket
science. Neither are they complex, expensive, or difficult
to implement. They don’t need huge amounts of management
and large-scale staff resources. They don’t require
complicated technology, or involve substantial risks.
Tiny Essentials of Monthly Committed Giving
clearly describes the secrets of monthly giving, what they
are and what they require.
Author Harvey McKinnon is a highly-rated speaker
who regularly presents at conferences throughout Canada and
internationally. He claims to know 14,735 jokes, but tells
only one of them in this book. Nevertheless, it is funny as
well as educational, usually on every page. In a very concise
package it also brings you precisely what it promises on the