to Produce Inspiring Annual Reports
A Guide for Voluntary, Arts and Campaigning Organisations
Ken Burnett and Karin Weatherup. Directory
of Social Change in association with Burnett Works Limited.
Published 2000. £14.50+postage and packing. Softback,
96pp. ISBN 1-900360-65-9
First published as Charity Annual Reports in 1987
and dramatically revised in 2000, How to Produce Inspiring
Annual Reports, in full colour throughout, is for people
who want to produce readable, informative and inspirational
publications and electronic communications for their organisation.
The emphasis is as much on why annual reports and, indeed,
any means of communication, are produced in a particular way
as on how to do it. Because there’s little point talking
if nobody’s listening, as much weight is given to what
readers are prepared to read as to what organisations wish
to say. It offers annual report readers’ comments, explains
how to avoid common mistakes and presents simple straightforward
ways of producing accessible and compelling communications.
Whatever your area of activity, How
to Produce Inspiring Annual Reports shows you how to
produce publications that get read and get results.