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Review of Tiny Essentials of Writing for Fundraising

In Charity Talk, no 39, summer 2006, UK

If you have read Asking Properly by George Smith then you would surely want to read this one.

You know that words really matter. The business of raising money for charities is all about inspiring potential donors to believe in a cause, it follows, then, that fundraisers should appreciate the power of fine words. And now theres a how-to book designed to help fundraisers to communicate much more effectively.

But fine words alone dont make for good fundraising, its how you use them that counts. In his book, George Smith provides clear, direct pointers about how to move your listeners not just to sympathy but to action…’