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What the experts say about Tiny Essentials of Writing for Fundraising

‘George Smith heads that exclusive little group of fundraising writers who can produce a truly engaging appeal at the drop of a hat. Tiny Essentials of Writing for Fundraising is a refreshing – and delightfully short – guide to his insights about the writer’s craft. If you’re even thinking about writing fundraising letters you can’t afford not to buy this remarkable little book.’
Mal Warwick, chairman, Mal Warwick Associates, author of How to Write Successful Fundraising Letters and Ten Steps to Fundraising Success, USA.

‘I am a huge fan of George’s blunt but refined writing, his clear and individual voice, and his extraordinary ability to cut though the crap – keep this wonderful little book next to your pen and pc.’
Lyndall Stein, director of International Marketing, ActionAid, UK.