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What the experts say about Relationship Fundraising

‘Burnett...has provided a new framework for thinking about fundraising strategy.’
Rob Paton, Journal of NonProfit Marketing, UK.

‘This book is the fundraiser's bible.’
Conrad Lauritsen, Stroëde AB, Sweden.

‘ will revolutionise the way in which development officers treat their donors and prospects.’
Dr Judith E Nichols, CFRE, author and consultant, USA.

‘...this classic guide to fundraising is probably the most widely read amongst UK fundraisers.’
Philanthropy UK magazine, UK

‘Thanks, too, to a Scotsman named Ken Burnett, author of Relationship Fundraising and other seminal books on the topic, we’re learning how to practice our craft in a sensitive manner that strengthens rather than undermines our relationships with donors. We’re coming to understand that the line between annual giving and major giftslong a hard-and-fast divide in most nonprofit organizations – is arbitrary and largely counterproductive. We’re picking up the techniques to involve donors – by mail, by phone, and in other appropriate ways – so that they become, to lift the title of another of Burnett’s books, Friends for Life.’
Mal Warwick, A new direction for tomorrow’s direct mail, USA.