the experts say about the second edition of Relationship
‘Experienced volunteers and skilled
practitioners realise that fundraising isn’t about money,
it is about relationships. Ken Burnett’s observations,
insights and practical tips for building and sustaining relationships
are superb. Highly readable, the book is a solid mix of good
theory and pragmatic application.’
Kay Sprinkel Grace, author Beyond
Fund Raising, co-author High Impact Philanthropy,
‘Ken Burnett is one of the world’s
leading practitioners of the art of raising money by mail.
Many of us in the fundraising field speak about “building
relationships with donors”, but Ken has systematically
developed the techniques to bring this ideal down to earth.
This classic book lays them out for all to see. Relationship
Fundraising is one of a handful of truly indispensable
books that belong on every fundraiser’s bookshelf.’
Mal Warwick, Mal Warwick Associates,
author of How to Write Successful Fundraising Letters
and Ten Steps to Fundraising Success, USA.
‘This is the book that sets the agenda
for fundraising communications in the twenty-first century.
Engaging, inspiring and thought-provoking, Relationship
Fundraising is based on the unique 25-year experience
of one of the world’s most respected fundraisers.’
Bernard Ross, The Management Centre,
co-author of Breakthrough Thinking for Nonprofit Organizations,