the experts say about
devastatingly critical of poor fundraising, brilliantly illustrative
of what is good, full of ideas, funny, marvellously written
– and exceptionally good value.’
Pierre-Bernard Le Bas, head of fundraising,
‘Asking Properly made my fundraiser’s
heart beat faster; if you are looking for the kind of innovative
thinking that will speed you on your way into the twenty-first
century, start here.’
Margaret Bennett, former director
of fundraising, WWF, UK.
‘I advise any charity to buy several
copies. One will not be enough when the word gets around.’
Charlotte Grimshaw, former head
of fundraising, Royal Shakespeare Company, UK.